Something for the men to think about. I was going to put this in Friday Gay Blogging, but the ramifications are much broader than that.
One memorable example of the power of choice architecture comes from the men's rooms at Schiphol airport in Amsterdam. There the authorities have etched the image of a black housefly into each urinal. It seems that men usually do not pay much attention to where they aim, which can create a bit of a mess, but if they see a target, their attention and accuracy improve. Spillage at the airport decreased by 80%!
I'm sorry, but I can't resist repeating an old joke:
Sign in men's room in a restaurant, probably in the South: "We aim to please. You aim too, please."
No comments:
Post a Comment