One Million (minus 960,000) Moms vs. Penney's: Coda

Remember the big fuss from One Million (minus 960,000) Moms about JC Penney's selecting Ellen DeGeneres as their spokesperson? You do remember that Penney's response was on the order of "yeah, whatever," don't you?

It gets better -- Greg Rothman organized a flash mob for an excursion to Penney's. The reaction from Penney's staff is beyond great:

As a sea of people dressed in pink descended the escalator to shop, to "flash our pink dollars," we noticed that all of the JCPenney staff were also wearing pink clothing, and they applauded as we reached their floor. It was a spectacular moment.

The times, they are a'changin'.

(PS -- according to one of the commenters at the link, the Facebook page "1 Million people who support Ellen for JC Penney" has 185,000 members. We've got them outnumbered.