Today in Be Careful What You Wish For

What did this idiot think was going to happen?

Papa Johns CEO John Schnatter’s comments about the NFL were widely criticized, after he suggested he would be pulling advertising from the league over the police brutality protests.

"The NFL has been a long and valued partner over the years. But we're certainly disappointed that the NFL and its leadership did not resolve the ongoing situation to the satisfaction of all parties long ago. This should've been nipped in the bud a year and half ago,” he added, in comments that prompted a backlash among a number of people – and oddly drew praise from white supremacists.

Defending the pizza CEO, Adrian Sol wrote for The Daily Stormer, which refers to the NFL using racist language: “This might be the first time ever in modern history that a major institution is going to be completely destroyed explicitly because of public outrage over their anti-white agenda.”

Sol also shared a picture of a swastika pizza and mulled: “Papa John: Official pizza of the alt-right?" in comments that prompted the company to insist racists should not buy their pies.

Pizza from the Daily Stormer website.

Of course the "alt-right" liked Schnatter's comment -- the Racist-in-Chief has been the biggest critic of the protests.

And suddenly that's not what Schatter wanted at all:

Peter Collins, the senior director of public relations at Papa Johns, said in a statement: “We condemn racism in all forms and any and all hate groups that support it.”

“We do not want these individuals or groups to buy our pizza,” he added.

Then you did it all wrong.

Via Joe.My.God. Note: I've rearranged elements of the story to give a better sense of the history.